Understanding and Improving Consumer Financial Health in America

Understanding and Improving Consumer Financial Health in America

This research explores the state of financial health in America in a groundbreaking examination of consumer behaviors, attitudes, and preferences. In it, we define seven consumer financial health segments based on a combination of behaviors and attitudes, offering an analysis that goes beyond income, age, education, or credit score.

What are those seven segments and how can you improve the design and delivery of your products to better serve your customers?

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